Urban Outfitters
Initially employed as the sole copywriter for Urban Outfitters Europe E-commerce team. Responsibilities included: writing product descriptions, headlines, captions, website landing pages, POS, other digital marketing collateral and customer-facing text.
All copy written had to be done so with translation/transcreation in mind.
UO Community
At Urban Outfitters, we wanted to do more than just sell to our customers. We wanted to be involved in the things that they were interested in such as music, art, travel, and popular culture.
Result = UO Community
This project was a collaboration between myself and the Senior Graphic Designer at the time.
Content features were conceived and executed by us - she did the pictures, I wrote the words.
UO Community laid the foundations for what is now UO Culture.
